FAMILY HEALTH PROJECT

Family Health Project — Donor Communications

The Family Health Project is an initiative led by Harvard economists and social policy researchers that provides low-income mothers with $400 a month through an unrestricted prepaid debit card. The program aims to support families during the earliest and most critical years of a child’s life.

During my internship at McCann Global Health, I contributed to ongoing communications supporting the campaign. I wrote donor outreach emails and social media copy designed to engage new and returning supporters, encouraging them to contribute to the program and help expand its impact.